The dashboard 
The sensor 
Services your window into enhanced mobile user data
Mobile operators have loads of data – but many struggle to monetise it successfully. Pointmetric unlocks the data opportunity for you and your partners.
Mobile user behaviour data in a dashboardYour mobile user analytics dashboard
Get a window into real-time marketing behaviour
We put real-time location marketing insights at your fingertips through a comprehensive, clear dashboard.
The data we collect is enriched with additional information to give you a complete picture of your customers.
- Drive hyper-personalised consumer engagement
- Build reports for KPIs and benchmarks
- Understand location usage and consumption patterns
- Integrate with your workflows
About the sensorMicro location sensor for mobile user data
Pinpoint data from a secure, self-contained device
The Pointmetric sensor is a complete solution for the collection of location data in remote sites.
Based on unique technology, it covers the entire footprint and provides the data to deliver insights.
Accurate to an unprecedented level
Discover micro-locations down to m2, know where your customers really are
Simple to deploy and maintain
Mains-powered, discrete and remotely managed, with no operational overhead
Target consumers at micro-location level
Better understand user behaviour to ensure effective marketing and engagement
Non-intrusive, anonymous, secure
The highest levels of security protect your data and ensure regulatory compliance
The ServicesServices to enrich and deliver your mobile data
We’ll help you maximise returns from data insights
Our experts will help you create a sustainable data business and analytics programme, so you can identify the most valuable data assets for your customers and provide the insights their businesses need.
We offer training and tools so you can monetise your data, securely and profitably, while providing enriched data for business partners – realising the potential of data analytics.
- Build a complete mobile data ecosystem
- Nurture and scale your data business
- Discover new growth opportunities
- Create a clear mobile data strategy and programme
The use casesThe use cases for pointmetric
Obtain deep insights from any physical location
Any business with a retail or commercial footprint will benefit from the insights we deliver.
You can understand how and when customers interact with you, their profiles and more – delivered via our dashboard, straight to your data team, so you can quickly integrate mobile analytics into your performance and engagement programmes.
Tune supermarkets to customers
Pointmetric helps you position promotions, tuned to different demographics, so you maximise their impact.
Optimise retail based on user behaviour
Real-time mobile data enables retailers to design the right experience for customers, ensuring they see what you want them to see.
Create a better hotel experience
Which services are used by residents? Tailor offers and campaigns to ensure a better return from your facilities.
Plan your bank network
What’s the right footprint to deliver the best service? Real-time mobile location data provides the insights you need.
Optimise transport
routes
How do your passengers use your services? Are passengers local? Understand real passenger dynamics with location data.
Understand your customers
Who uses your stores, how and when? Do they need an upgrade? Are they visiting from a rival? Analytics unlocks the answers.
For carriersMicro location sensor for mobile user data
A complete data analytics platform for your business
Your network data is a key asset that can provide rich insights for your partners.
We help you expose this, backed by the strictest security and privacy standards – enabling you to build new data revenue streams.
Create valuable new data partnerships
Deliver enriched, impactful data to partners to optimise marketing and sales
Make the most of an under-used asset, data
Discover what data matters - and how to enrich it for your partners
