your window into enhanced mobile user data

Hyperlocal, microtargeted real-time user data

Mobile operators have loads of data – but many struggle to monetise it successfully. Pointmetric unlocks the data opportunity for you and your partners.

Mobile user behaviour data in a dashboard

Your mobile user analytics dashboard

Real-time mobile insights to better understand your customers

Get a window into real-time marketing behaviour

We put real-time location marketing insights at your fingertips through a comprehensive, clear dashboard.

The data we collect is enriched with additional information to give you a complete picture of your customers.

  • Drive hyper-personalised consumer engagement
  • Build reports for KPIs and benchmarks
  • Understand location usage and consumption patterns
  • Integrate with your workflows
About the sensor

Micro location sensor for mobile user data

Collect mobile user information with our secure micro-sensor

Pinpoint data from a secure, self-contained device

The Pointmetric sensor is a complete solution for the collection of location data in remote sites.

Based on unique technology, it covers the entire footprint and provides the data to deliver insights.

Accurate to an unprecedented level

Discover micro-locations down to m2, know where your customers really are

Simple to deploy and maintain

Mains-powered, discrete and remotely managed, with no operational overhead

Target consumers at micro-location level

Better understand user behaviour to ensure effective marketing and engagement

Non-intrusive, anonymous, secure

The highest levels of security protect your data and ensure regulatory compliance

The Services

Services to enrich and deliver your mobile data

Services to structure and enhance your mobile location data

We’ll help you maximise returns from data insights

Our experts will help you create a sustainable data business and analytics programme, so you can identify the most valuable data assets for your customers and provide the insights their businesses need.

We offer training and tools so you can monetise your data, securely and profitably, while providing enriched data for business partners – realising the potential of data analytics.

  • Build a complete mobile data ecosystem
  • Nurture and scale your data business
  • Discover new growth opportunities
  • Create a clear mobile data strategy and programme
The use cases

The use cases for pointmetric

Build a better retail business

Obtain deep insights from any physical location

Any business with a retail or commercial footprint will benefit from the insights we deliver. 

You can understand how and when customers interact with you, their profiles and more – delivered via our dashboard, straight to your data team, so you can quickly integrate mobile analytics into your performance and engagement programmes.

Tune supermarkets to customers

Increase customer spend

Pointmetric helps you position promotions, tuned to different demographics, so you maximise their impact.

Optimise retail based on user behaviour

Accuracy makes the difference

Real-time mobile data enables retailers to design the right experience for customers, ensuring they see what you want them to see.

Create a better hotel experience

How are your services used?

Which services are used by residents? Tailor offers and campaigns to ensure a better return from your facilities.

Plan your bank network

Understand footfall and use

What’s the right footprint to deliver the best service? Real-time mobile location data provides the insights you need.

Optimise transport

Do your routes meet needs?

How do your passengers use your services? Are passengers local? Understand real passenger dynamics with location data.  

Understand your customers

Is your service chain delivering?

Who uses your stores, how and when? Do they need an upgrade? Are they visiting from a rival? Analytics unlocks the answers.

For carriers

Micro location sensor for mobile user data

Mobile carriers, learn how to unlock the hidden value of your location data

A complete data analytics platform for your business

Your network data is a key asset that can provide rich insights for your partners.

We help you expose this, backed by the strictest security and privacy standards – enabling you to build new data revenue streams.

Create valuable new data partnerships

Deliver enriched, impactful data to partners to optimise marketing and sales

Make the most of an under-used asset, data

Discover what data matters - and how to enrich it for your partners

Ready to get started?

Pointmetric provides a clear path to unlock insights from data and bring location analytics to your business

From PoC to launch

Start with a trial and scale up with our team. We’ll help you capitalise on enriched location data

Become a data leader

Discover and explore the insights that matter, so you can secure sustained benefits

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