The dashboard 
The sensor 
Services businesses: build hyper targeted campaigns with Mobile data
Use insights from mobile data to drive more effective, targeted marketing campaigns and customer relationships.
Micro-location tracking for accurate targeting
Understand where your customers are, so you can enhance your business
Real-time insights to boost results
Understand customer behaviour to optimise service performance
Micro-targeting real-time dataReal-time data for micro-targeting
Capture their behaviour to drive success
Pointmetric provides you with real-time, anonymised mobile location data, enriched with contextual information that helps you deliver better services and build more profitable relationships.
Presented through a clear, easy to use dashboard, we combine mobile data with other information to give you a targeted picture, structured for key use cases. You can explore the data and derive new, actionable insights, both in real-time and with an aggregated historic view.
Real-time business insightsReal-time data for micro-targeting
Mobile location data helps you to ask the right questions
Where are your customers? How close are they to your premises? How often do they visit? How long do they stay? Where do they come from? What websites do they prefer?
Customer behaviour reveals valuable insights that can help you grow. By adding mobile location and customer behaviour information to your workflows you can serve them more effectively.
Our unique sensors collect the data you need
- Cover your footprint
Position our sensors in your premises to understand footfall, habits and visits, in real-time, as well as historically - Reveal new insights to drive success
Explore accurate data and derive new insights into your customer base, measure performance and create new benchmarks for your engagement. - Combine different data to secure the big picture
The insights we deliver can augment existing sources to create a complete view of customer behaviour and journeys, making the most from data analytics
Use cases for pointmetric
Design supermarkets more
effectively
Supermarkets must be carefully aligned to the shopping journey of customers Pointmetric helps you position promotions, tuned to different demographics, so you maximise their impact.
- Optimise displays and offers
Put your message in the right place, based on real customer journeys - Benchmark, refine and tune
Continuous real-time data allows micro-tuning, every day, for different segments
Optimise retail outlets based on detailed local data
Maximise the impact of promotions and ensure the right people see the right offers. Real-time mobile data enables retailers to design the right experience for customers, ensuring they see what you want them to see.
- Plan your layout
Use accurate information to determine hotspots and dwell times - Measure success based on real data
Correlate customer journeys with retail stats and to analyse performance
Create a better
hotel experience
Which services are used by residents? How can you increase visits to maximise revenue? With location data, you can tailor offers and build campaigns to ensure a better return from your facilities.
- Analyse your visitor journey
Use Dotmetric sensors to map visits and increase revenue - Target your marketing
Deliver the right message to the right people, based on mobile analytics
Plan your
bank network
Ensure that your branch network is relevant to your customers. What’s the right footprint to deliver the best service? Real-time mobile location data provides the insights you need.
- Discover who uses your branches
Capture detailed visit information to map customer interaction - Use insights to deliver the best service
Compare visits, optimise and evolve your branches to deliver better service
Optimise
public transport routes
Do they travel end-to-end or hop on/off at different points? What’s the best service for different times of the day? Are passengers local, or from further afield? Understand real passenger dynamics with location data.
- Optimise your service routes
Design routes that reflect changing passenger load and demand - Measure performance to drive efficiency
Ensure your services stay relevant while optimising costs
Understand
your customers
With a network of service points – for a mobile operator, perhaps – you need to really understand who uses your stores, how and when. Do they need an upgrade? Are they visiting from a rival? Analytics unlocks the answers.
- Check your visitors
Use real-time insights to tune messages and enhance service - Are you giving your customers the best experience?
Correlate visits with your customer data to deliver more
Professional servicesServices to get you started
Our service team will help you identify value opportunities
We’ll help you to identify the most valuable analytics for your business, so you can use insights effectively. We can help you optimise business processes.
With Pointmetric, you’ll understand your customers better and improve engagement. We deliver successful outcomes from your data journey, so you maximise returns from real-time mobile data.
The dashboardVisualise data with the powerful Pointmetric dashboard
Our dashboard provides a comprehensive customer portal, with clear visibility of all insights. We analyse the data, to present fresh insights and reports, based on anonymous data. It puts everything in one place.
Real-time and historic reports
- Aggregate data sets
- Present and discover new insights
- Simple and powerful reporting tools
ServicesSupporting your data business
We help you to understand and identify valuable data, while enabling you to deliver it to partners, at scale. We help partners to integrate new data sources and insights into their business, and build new use cases
Experts in building a data business
- Creating a profitable data market
- Identifying and delivering use cases
- Deploying a comprehensive data platform
The sensorAn accurate, distributed data platform
Our sensors are easy to deploy and manage, and offer outstanding accuracy and performance. They capture real-time customer data that drives insights and is fully integrated with our comprehensive data platform.
A reliable data fabric
- Non-intrusive, low power
- Rapid data resolution and capture
- Secure backhaul with connectivity options
